What question did this study set out to answer?

The aim is to explore how private cars can be utilized effectively within a Mobility as a Service framework in rural areas.

February 28, 2026Journal of transport economics and policy0 citations

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Rethinking the Role of the Car in a MaaS Framework ‐ Insights from a Rural Context

DHDavid A. Hensher CMCorinne Mulley JNJohn D. Nelson

Key Points

The aim is to explore how private cars can be utilized effectively within a Mobility as a Service framework in rural areas.
Proposed a focus on the private car in MaaS initiatives
Highlighted corporate commitment models
Outlined next steps for implementation
Identified potential economic benefits of MaaS in rural settings
Demonstrated social advantages for low-density populations
Suggested enhanced appeal of MaaS offerings through private car use

Abstract

This policy note proposes a focus on ways to make better use of the private car and a corporate commitment model as offering potential to deliver an appealing Mobility as a Service (MaaS) offering in low-density settings, which are dominant in rural and regional jurisdictions. A set of next steps are presented as part of establishing the economic and social merits of MaaS in a rural and regional setting.

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Rethinking the Role of the Car in a MaaS Framework ‐ Insights from a Rural Context

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