Understanding the Connections: Subjective Wellbeing, Individualism-collectivism, and Sustainable Consumption in Contemporary Society

Key Points

• Subjective wellbeing significantly influences sustainable consumption patterns, and individualism plays a crucial role.
• High individualistic cultures demonstrate lower levels of sustainable consumption compared to collectivist societies.
• Exploratory analysis of social behaviors across diverse cultural contexts reveals underlying patterns in wellbeing.
• Highlighting these relationships may inform better sustainability policies and practices.