The Impact of UAM User Attitudes on UAM Behavioral Intention

This study explores the factors shaping Urban Air Mobility (UAM) acceptance in South Korea by extending the UTAUT2 framework with MZ-generation characteristics as a mediating psychological construct. Using data from 278 respondents, confirmatory factor analysis and structural equation modeling confirmed the robustness of the measurement and structural models. The findings show that functional expectations and social perceptions play a central role in forming intention to use UAM, while younger cohorts exhibit markedly higher acceptance than older groups. The results highlight the importance of generational disposition in the early diffusion of UAM and provide a foundation for future theoretical development and practical strategies in designing user-centered UAM services.