Marketing perspective on AI-Powered chatbot service in hotels: Exploring the impact of psychological antecedents on customer attitude and the role of e-shopping enjoyment for customer satisfaction

Key Points

• Customer attitude positively influences satisfaction with AI-powered chatbot services in hotels, enhancing guest experiences.
• Key evidence shows a strong correlation between e-shopping enjoyment and customer satisfaction levels when using chatbots.
• The approach involves analyzing psychological antecedents related to customer perceptions of AI chatbot interactions.
• Understanding these relationships highlights the importance of psychological factors in enhancing hotel service through technology.