Evaluating the impact of AI-powered chatbots adoption on customer satisfaction and service management: Perspectives from an emerging market multinational retail corporation

Key Points

• Customer satisfaction significantly increases with the implementation of AI-powered chatbots, enhancing user experience.
• Findings indicate a 25% improvement in customer feedback scores after chatbot integration in retail services.
• Observational analysis across multiple retail locations demonstrates the effectiveness of AI chatbots in service management.
• Implications for retail businesses may lead to greater investment in AI technology, emphasizing the need for advanced solutions.