The green power of partnership: Exploring co-branding strategies to promote upcycled food in hospitality

Key Points

• Co-branding strategies enhance consumer engagement and awareness of upcycled food initiatives.
• Key metrics indicate a significant rise in customer interest and purchase frequency through partnerships.
• Observational analysis across multiple hospitality businesses demonstrates effective collaboration on sustainability initiatives.
• The findings suggest that strategic partnerships may increase market reach but require ongoing assessments.