A Study on the Reconstruction of Core Competencies in Broadcasting and Hosting Arts in the New Media Context

The rapid development of the internet and digital technologies has given rise to a new media landscape characterised by decentralisation, high interactivity, and content fragmentation, imposing new demands on the role of traditional broadcasters and hosts and their core competencies. This paper first analyses the core characteristics of the new media context and the challenges they pose to traditional competencies. It then elaborates on the specific implications and directions for competency reconstruction across three key dimensions: content production, media utilization, and user interaction. Finally, it proposes feasible pathways to cultivate new oral communication talents capable of excelling in future media roles, aiming to provide methodological references for this endeavour.