How Augmented Reality Shapes Online Shopping Behavior Among Consumers: The Experience of Bangladeshi Consumers

Key Points

• Augmented reality significantly enhances online shopping behavior, improving user engagement and satisfaction.
• Increased engagement was noted in 75% of consumers using augmented reality features, highlighting its effectiveness.
• Observational analysis of Bangladeshi consumers indicates changes in purchasing decisions linked to augmented reality use.
• These findings call for further exploration of augmented reality's role in diverse consumer settings and markets.