The Impact of Social Media Engagement on Adult Self-Esteem: Implications for Managing Digital Well-Being

Background/Objectives: Social media's impact on adult well-being varies by engagement patterns, highlighting the need for evidence to inform digital well-being strategies. This study examines the association between social media use and self-esteem, a key psychological indicator linked to adult well-being, with the aim of identifying modifiable behavioral targets relevant to clinical, workplace, and public health contexts. Methods: A cross-sectional survey of 81 Greek adults assessed daily social media use, engagement patterns, and self-esteem using the Rosenberg Self-Esteem Scale. Analyses included linear and exploratory quadratic regression models, multiple regression with demographic covariates (age, gender), and descriptive group comparisons. Results: A small but statistically significant negative association was observed between daily social media use and self-esteem (R2 = 0.078), indicating limited explanatory power. Exploratory analyses did not provide strong evidence of non-linear effects. Demographic factors and usage categories were not significant predictors, likely reflecting limited statistical power. Participant self-reports highlighted potentially disruptive patterns such as intensive use at specific times/conditions, perceived sleep impact, and cognitive preoccupation with social media, as well as motivation to reduce or stop use. Conclusions: Time spent online is a weak predictor of self-esteem, underscoring the importance of engagement quality over frequency. From a management perspective, the findings support shifting attention from generic screen-time reduction to targeting specific potentially high-risk patterns of engagement in future policy and practice. This exploratory pilot study provides initial, hypothesis-generating evidence within a Greek adult sample and highlights the need for larger, population-based studies to confirm and extend these findings.