Influence Of Sustainable Marketing Practices on Brand Image Formation and Customer Loyalty in The Electronics Industry

Key Points

• Sustainable marketing practices enhance brand image significantly among electronics consumers, fostering loyalty.
• Research indicates that effective waste management education can improve brand perception in the electronics sector.
• This observational analysis focuses on the relationship between sustainable marketing and consumer behavior in electronics.
• Findings suggest that integrating sustainability in marketing is vital for brand loyalty in the competitive electronics market.

Abstract