The Role of Spiritual Motivation in Driving Local Economic Development Through Tourism: A Study on Holistic Destination in India

Key Points

• Spiritual motivation plays a key role in enhancing tourism-related economic growth.
• Increased engagement with local culture and heritage boosts destination branding and visitor attraction.
• This analysis underscores the importance of integrating spirituality with tourism strategies.
• Findings suggest that addressing spiritual elements can lead to improved local economic outcomes.