Nhận biết thương hiệu của khách hàng: trường hợp thương hiệu Ngân hàng TMCP Hàng Hải Việt Nam tại thị trường An Giang

Key Points

• Brand awareness significantly influences customer preferences in banking services.
• The analysis highlights how local market dynamics affect brand recognition in An Giang.
• The observational study assesses various factors that contribute to brand perception among clients.
• Understanding brand awareness may enable better marketing strategies for banks.

Abstract