Minimalist by design, ambiguous in value: Consumer perspective and the valuation of aesthetically minimalist luxury products in retail contexts

Key Points

• Consumers often grapple with value perception regarding minimalist luxury products in retail settings.
• Aesthetic qualities can significantly influence purchasing decisions, reflecting underlying consumer behavior patterns.
• Analysis of consumer feedback highlights ambiguity in the perceived value of minimalist designs.
• Understanding these perceptions may enable retailers to better market or design their luxury products.