March 3, 2026

Constructing Reputation: The UAE’s Branding of ‘Moderate Islam’ as Soft Power

Puntos clave

The UAE uses moderate Islam as a significant tool for enhancing its international reputation and influence.
The discourse of moderate Islam contributes to foreign policy and promotes interfaith coexistence locally and globally.
Analysis of this strategic engagement illustrates the intricate connection between religious authority and global positioning.
Utilizing soft power, the UAE aims to reshape perceptions while managing internal governance effectively.

Resumen

This presentation analyses how the United Arab Emirates deploys a discourse of “moderate Islam” as a tool of foreign policy, international positioning, and reputation management. While rooted in domestic efforts to regulate religious authority and promote interfaith coexistence, this discourse extends beyond internal governance to function as a strategic form of religious soft power.

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Saleh et al. (Wed,) studied this question.

synapsesocial.com/papers/69a75fb5c6e9836116a2b6d7

Authors

Hala Abi Saleh

The Kingdom’s God: The Use and Abuse of Religion in Foreign Policy

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Constructing Reputation: The UAE’s Branding of ‘Moderate Islam’ as Soft Power

Puntos clave

Resumen

Citation Network

Connected Papers

Discussion

Cite this study

Authors

Actions

References and Citations

Citation Network

Connected Papers

Discussion