Trends in B2C Eecommerce to enhance its acessibility for older adults in Greece

Key Points

• Enhanced accessibility features can significantly improve online shopping experiences for older adults, addressing the digital divide.
• The analysis highlights key trends in B2C ecommerce, emphasizing user experience and accessibility enhancements.
• Evaluation incorporated various platforms to assess how well they cater to older users, including website navigation and usability.
• These findings support the need for ongoing efforts to make digital environments more inclusive for older populations.