Gamifying Communication of BEV knowledge at Scania : Investigating games as the way forward for increased battery electric vehicle (BEV) awareness among Scania’s potential customers

In recent times, gamification has been observed to have positive effects when observed in various contexts including within businesses. The study’s overall goal is to together with Scania, a leading transport solutions provider in battery electric vehicle (BEV) trucks, investigate how a game can be designed to communicate relevant BEV knowledge for future use within the company, resulting in a so-called ‘serious game’, a game which purpose is something other than that of entertainment. This study employs an expert-guided iterative design process anchored in current serious games design literature in order toguide development. The result highlights key features important to the game's structure, which are then interpreted and discussed. Conclusions are derived from both the execution of the design process itself and the development of the game, finding that for example ‘Stealth learning’ via integrated gameplay proved impactful, and that overall, a serious game approach holds great potential within Scania.