Metroplan: Little Rock market area analysis

This document contains an analysis includes an executive summary, comprehensive description which includes major tradings areas, Little Rock major trading area and adjacent major trading areas compared, and Little Rock Major trading area, basic trading area with includes profiles of basic trading areas within Little Rock major trading area, and a map of profiles of basic trading areas within Little Rock major trading area, commuting zones which includes 1993 Arkansas commuting zone data, a map of the 1993 Arkansas commuting zones, media markets which includes Little Rock-Pine Bluff media market: background data, a map of Little Rock-Pine Bluff media market, and conclusions.