The paradox of trust in health care in the age of social media

Key Points

• Trust in health care is increasingly complicated by the influence of social media, leading to paradoxical engagement.
• Key evidence shows that while social media can enhance information sharing, it also breeds skepticism among patients and providers.
• Analysis of patient experiences across various platforms highlights the dual role of social media in shaping perceptions of care and trust.
• This suggests that health care leaders must navigate these dynamics carefully, as social media's impact raises significant implications for communication.