It has come to the attention of the publisher that in the article, Ghenie, D. , Avornicului, M. , Sitar-Taut, D. (2025), “Influence of short-form video advertising on purchase intention in social commerce: the power of word-of-mouth and flow experience”, Online Information Review, Vol. ahead-of-print No. ahead-of-print. https: //doi. org/10. 1108/OIR-06-2025-0454, an error was made in the data availability statement in the final published PDF. The current data availability statement reads as: Data availabilityIn the interest of transparency, data sharing and reproducibility, the authors of this article have made the data underlying their research openly available. It can be accessed by following the link here: https: //osf. io/7fchb/? viewₒnly5029cafb3265f44b4be5e7029e7d73425. This data availability statement is not related to the article and was added in error during the article publication process, for which the publisher apologises.
Building similarity graph...
Analyzing shared references across papers
Loading...
Online Information Review
Building similarity graph...
Analyzing shared references across papers
Loading...
A Tue, study studied this question.
www.synapsesocial.com/papers/69a7602cc6e9836116a2ca92 — DOI: https://doi.org/10.1108/oir-01-2026-0019