How does corporate greenwashing affect firm resilience –Causal inference utilizing dual machine learning techniques

Key Points

• Greenwashing adversely affects firm resilience, potentially leading to vulnerabilities in competitive markets.
• Empirical evidence indicated that companies engaging in greenwashing show lower resilience metrics compared to those practicing transparency.
• Causal inference analysis employed dual machine learning techniques to assess the relationship between greenwashing and resilience.
• Findings highlight the need for corporate accountability in sustainable practices to enhance long-term success.