Faste og nydannede ordpar som dele af medieprodukters titler i nutidsdansk

The aim of this article is to investigate the use of fixed binomials and the productivity of their syntactic structure (A + conj + B) in Danish titles of media products. The study is based on a corpus of 137 titles from literary and non-literary texts, films, songs, albums, newspapers, and magazines published in print and online. The analysis shows that the titles contain both fixed and occasional word pairs, indicating a specific naming strategy. The titles are generally short and often consist solely of binomials used in their basic or slightly modified (reduced) forms. Occasional word pairs based on the syntactic pattern A + conj + B were identified in 66 cases (48,2%) across all groups of titles. These occasional binomials frequently display phonological features characteristic of fixed binomials, such as alliteration, rhyme, and rhythm. Differences in the distribution of fixed binomials and occasional word pairs across title groups can be explained by their communicative function: titles of literary texts more frequently contain fixed word pairs, whereas titles of non-literary and specialist texts more often consist of occasional word pairs.