Integrated analysis of consumer satisfaction towards UPI: a qualitative, PLS-SEM and cIPMA perspective

Key Points

• Consumer satisfaction levels towards UPI reveal critical insights and drivers of acceptance.
• Qualitative analysis and PLS-SEM showcase comprehensive consumer data and satisfaction metrics.
• The assessment utilized a consumer-informed perspective on UPI through qualitative methods.
• Highlights the need for integrating consumer insights into the development of UPI services.

Abstract