How do parents influence adult children’s green home purchase intention? A moderated-mediation model

Key Points

• Green home purchase intention is significantly influenced by parental attitudes and behaviors, shaping children's decisions.
• The moderated-mediation model reveals that parental influence varies based on individual traits, impacting sustainability commitment.
• Assessment involved comparing responses on environmental attitudes from adult children and their parents, demonstrating strong correlations.
• Findings suggest that enhancing parental engagement can further promote green home purchasing among future generations.