The Broken Home Effect: Relationship Disruptions Trigger Loss of Meaning and Increase Spending on Eudaimonic Product Categories

Key Points

• Relationship disruptions trigger a significant loss of meaning in individuals, leading to shifted spending habits.
• Individuals experiencing these disruptions show a notable increase in purchasing eudaimonic product categories, highlighting changing consumer behavior.
• Psychological impacts of relationship disturbances contribute to shifts in consumption patterns, further emphasizing the connection between wellbeing and spending.
• Understanding these behaviors can help in developing targeted marketing strategies for eudaimonic products in affected populations.