How is a regional wine destination constructed? Exploring storytelling through stakeholder narratives in Yoichi-Niki, Japan

Key Points

• Cultural identity emerges through storytelling in regional wine destinations, influencing perception and engagement.
• Stakeholder narratives highlight diverse experiences and insights, creating a cohesive regional wine identity.
• Analysis of narratives reveals strong connections between community engagement and wine destination development.
• Implications suggest that effective storytelling can enhance regional branding and tourism activities.