Augmenting Shopping Intentions: How Web AR Inspires Young Turkish Consumers to Buy Furniture Online

Key Points

• Web AR significantly enhances shopping intentions for online furniture purchases among young consumers.
• A reported increase of 30% in likelihood to purchase furniture was noted when using AR features.
• Observational analysis shows consumer behavior shifts favorably with AR integration in e-commerce platforms.
• The findings suggest potential for improved retail strategies and engagement through immersive technology.