Approche Expérimentale De l'INFLUENCE De La Symétrie Dans Le Contexte De l'EMBALLAGE

Key Points

• Symmetry in packaging design significantly affects user perception and attractiveness.
• The research involved experiments focusing on various design principles related to symmetry and its visual impact.
• Assessment through direct observation and feedback collection from an international audience highlighted key trends.
• Understanding these effects may enable brands to optimize packaging strategies for improved consumer engagement.

Abstract