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March 4, 2026Environment and Planning B Urban Analytics and City Science

Modeling digitally augmented Huff model: Evidence from Otaku culture–driven spatial interactions

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Authors

JZJin ZengXZXiang ZhengQGQi‐Li Gao

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Overview

Modeling develops a digital Huff model to understand destination choices of Otaku fans, indicating digital influence in urban spaces.

Key Points

  • This research aims to enhance the Huff model by incorporating digital metrics to better understand urban spatial interactions among Otaku fans.
  • Developed a digitally augmented Huff model incorporating digital metrics like follower and like counts.
  • Identified Otaku individuals and estimated their visitation patterns to specific Otaku store clusters.
  • Analyzed data from three major Chinese cities to gauge the impact of digital presence on mobility.
  • Digital attractiveness significantly and positively influences Otaku fans’ choices of destinations.
  • Distance decay parameters were discovered to be weaker than traditional models suggest.
  • Varied impacts of different digital platforms on visitation patterns were observed.

Cite This Study

Zeng et al. (2026) studied this question.

synapsesocial.com/papers/69a7cd4fd48f933b5eed9805https://doi.org/10.1177/23998083261430815
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