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March 5, 2026Premier journal of business and management.Open Access

Behavioral Economics of Digital Communication How Language Shapes Consumer Decisions

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Authors

NENatalia Mikhaylovna Esmurzayeva

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Overview

Theoretical review explores linguistic framing effects on decisions in digital environments, suggesting new models for understanding.

Key Points

  • The aim is to examine how language influences consumer decisions within digital contexts, emphasizing the role of linguistic framing.
  • Conducted a structured conceptual review to develop theoretical models.
  • Synthesized interdisciplinary evidence from behavioral economics, cognitive psychology, linguistics, and HCI/UX.
  • Developed three models to illustrate the interaction between language and decision-making processes.
  • Identified key linguistic cues that activate behavioral mechanisms like loss aversion and social proof.
  • Introduced the Linguistic Choice Architecture Matrix mapping cues to digital expressions.
  • Described models explaining the sequential transformation of linguistic triggers into economic decisions.

Cite This Study

Natalia Mikhaylovna Esmurzayeva (2026) studied this question.

synapsesocial.com/papers/69a91d8dd6127c7a504c0767https://doi.org/10.70389/pjbm.100012
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