Study on the Interaction Mechanism of Game Media on Culture: Taking Genshin Impact Games as an Example

With the rise of cultural communication subjectivity of Generation Z, art games have increasingly become the ritualized communication carrier in the digital age. Taking Genshin Impact, a representative domestic game, as an example, it has exported China traditional culture overseas by innovating communication carrier, breaking through communication strategy, constructing empathy communication mechanism and empowering emotional connection through technology. The author intends to build a communication model of emotional communication-symbol translation-mutual learning of civilizations, in order to realize the virtual emotional connection built in the game media into the real exchange and mutual learning of civilizations, and finally put forward suggestions for the strategy of gamification culture going to sea. In the practice of building a socialist cultural power, we can also explore the connection mechanism between virtual community and substantive diplomacy by combining digital humanities technology in the future, and truly realize the construction of a community of human destiny.