A Paradigm Model for Attracting and Retaining Healthcare Professionals in Tehran Hospitals: A Study in Iran

Abstract Background: Retaining and attracting healthcare professionals is crucial for hospital managers, as many professionals leave due to workplace hazards, excessive workload, and poor working conditions. This exodus leads to a loss of human capital, decreased patient trust, and financial difficulties for hospitals. Objectives: This study aims to design and explain an employer branding model for hospitals in Tehran City to attract and retain healthcare professionals. Materials and Methods: This study used a mixed-method approach. Qualitative data were collected through in-depth interviews with 15 healthcare management and human resource management experts. Quantitative data were collected from 367 healthcare professionals using a researcher-made questionnaire. Data were analyzed using grounded theory methodology. Results: The study developed a paradigm model with six causal factors impacting a hospital’s ability to attract and retain healthcare professionals: A strong mission statement, effective human resource management, internal marketing, evaluation of the hospital’s reputation as an employer, financial stability, and industry competitiveness. Conclusion: Implementing these strategies can result in motivated and long-term employees who become brand ambassadors for the hospital and contribute to a stronger brand compared to competitors. This model provides a framework for hospitals in developing countries to improve their employer branding and address healthcare professional retention challenges.