Government launches new scheme to help parents cut through misinformation

Puntos clave

• Investigate the impact of a government campaign on parental access to early years guidance amidst misinformation.
• Launch of a government campaign named The Best Start in Life.
• Distribution of evidence-based guidance to parents.
• Focus on online resources related to early years advice.
• Campaign targets disinformation affecting parents' decision-making.
• Increased availability of reliable information for parents.