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March 16, 2026Media International Australia0 citationsOpen Access

Visible parenting, invisible pressure: Exploring the emotional labour of digital mediation in an early childhood play program

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SMStephanie C. MilfordKMKaren MurciaSMSarsha Mennell

Key Points

  • The study aims to understand the emotional labour involved in digital parenting among parents of young children.
  • Explanatory sequential mixed-methods design was used.
  • Surveys were completed by 25 parents of 4–6-year-olds.
  • Follow-up interviews were conducted with four parents.
  • Data analyzed focused on parental uncertainty, self-efficacy, and perceived judgement.
  • Higher uncertainty correlated with perceived judgement and restrictive mediation strategies.
  • Risk anxiety was linked to lower negotiation of digital rules.
  • Confident parents engaged positively with technology, seeing it as a learning opportunity.
  • Emotional strain was noted among parents feeling monitored.

Abstract

Digital parenting is increasingly shaped by emotional labour, perceived social scrutiny, and uncertainty. This explanatory sequential mixed-methods study examined how parental uncertainty, self-efficacy, and perceived judgement related to digital mediation among parents of 4–6-year-olds attending a university-based digital play programme in Australia. Drawing on Bandura's self-efficacy theory and Festinger's social comparison theory, 25 parents completed surveys (19 were retained after data cleaning), and four participated in follow-up interviews. Higher uncertainty was associated with perceived judgement and lower negotiation of digital rules. Risk anxiety aligned with restrictive mediation, while greater confidence supported co-use and positive engagement. Interview data highlighted emotional strain linked to feeling monitored, while confident parents re-framed technology use as learning opportunities. The study positions digital parenting as an emotionally and socially embedded practice and extends mediation models by foregrounding psychosocial dynamics. Implications include the value of non-judgemental support and confidence-building resources to promote balanced digital engagement in early childhood.

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Cite This Study

Milford et al. (2026) studied this question.

synapsesocial.com/papers/69b79e398166e15b153ab432https://doi.org/10.1177/1329878x261421631
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