Systematic review for analyzing the Dark Patterns International Regulations, Guidelines and India s aligned actions

Dark patterns are a representation of design strategies in digital interfaces that 'gently' persuade users to perform actions that were not originally in their goals, such as sharing personal information or making transactions. Although this may provide benefits to the company in the short term, it may also create problems in the long term. In the long term, a company's reputation may suffer, and there may even be legal consequences. Organizations that continue to practice dark patterns are in an even tighter spot as regulations are being strictly imposed due to increased awareness of this issue. Approximately 25% of Internet users are exposed to black patterns, and this issue has caught the attention of governments all over the world, leading to the formulation of new regulations regarding this issue. From the recommendations of guidelines and directives issued regarding this issue, it is clear that there are different strategies to fight this problem, depending on the country's guidelines and pattern types. However, there appears to be a lack of consistent enforcement of legislation designed to counter deceptive design patterns. The ethical application of user experience design is becoming more and more important for upholding user trust and adhering to new rules as digital interfaces continue to develop. In this research paper comparative analysis of various countries actions taken in the form of regulations, guidelines, acts and best practices are covered. India’s action to handle the dark patterns-based applications have been also covered, and how these legal measures can take shape to make ethical user interface design practices.