Study on Influence of Sustainable Factors That Inspire Consumers Purchase Intention Towards Organic Apparel With Specific Reference to Coimbatore City

Key Points

• This study aims to identify the factors that influence consumers’ purchase intentions towards organic apparel.
• Data collected from 235 respondents in Coimbatore city
• Analyzed factors such as sustainability, product quality, health benefits, and environmental concern
• Assessed barriers like high cost, limited availability, and lack of awareness
• Sustainability, product quality, health benefits, and environmental concern positively influence purchase intention
• Social media is effective in creating awareness about organic apparel
• Barriers include high cost, limited availability, and lack of awareness that hinder purchase decisions

Abstract