Peer-Mediated Digital Awareness Among Adolescents: Insights from a CAWI-Based Assessment at the European Researchers’ Night

Adolescents increasingly engage with digital technologies, yet understanding patterns of smartphone use and fostering reflective awareness remain challenging. Traditional assessments in clinical or school settings may limit participation and self-reflection. This study evaluated the feasibility and impact of a Computer-Assisted Web Interviewing (CAWI) approach to monitor smartphone use, provide immediate individualized feedback, and support peer-mediated dissemination in a public science engagement context. Across three editions of the European Researchers’ Night in Rome (2023–2025), 807 adolescents aged 10–19 completed the SAS-SV questionnaire via on-site tablets or personal devices using QR codes. Smartphone use was categorized into Low Involvement, At-Risk, or Problematic. Participants were encouraged to share the survey link with peers, enabling snowball-mediated recruitment. Participant acceptance was assessed through the Net Promoter Score (NPS). Snowball participation accounted for the majority of responses, highlighting the effectiveness of peer-mediated diffusion. SAS-SV categorization indicated 46% Low Involvement, 39% At-Risk, and 15% Problematic use, with minimal gender differences. NPS values ranged from +69 to +79, with snowball participants reporting slightly higher satisfaction than on-site attendees. These results underscore high engagement, perceived value, and the role of peer networks in promoting reflective digital behavior. Integrating CAWI assessment, immediate feedback, and peer-mediated diffusion created a socially situated environment supporting self-reflection and voluntary dissemination. Peer networks extended both the temporal and social reach of the initiative beyond the public event, demonstrating a scalable and non-stigmatizing model. CAWI-based monitoring combined with feedback and peer-driven diffusion is feasible and effective for adolescent digital wellbeing interventions. This approach fosters reflective digital citizenship, supports self-awareness, and leverages social networks to enhance the reach and impact of youth-centered health promotion initiatives.