Disaster Information Consumption in Select Batangas Municipalities within the 14km Radius Taal Volcano Danger Zone

Introduction: Disaster communication is essential for informing the public about potential risks, preparedness measures, and evacuation plans. This study examines disaster communication processes, patterns, best practices, and gaps within the 14 km danger zone of Taal Volcano in the Philippines. Methods: The quantitative method was used in this study. Questionnaires were developed to be used in interviewing Disaster Risk Reduction Management Officers (DRRMO), Barangay Captains/Officials and residents of the affected municipalities. The respondents’ various responses were described and analyzed to identify the communication processes, patterns, best practices and gaps in disaster communication and information consumption. Results: Authorities predominantly employ one-directional communication with residents, utilizing various channels to ensure timely information dissemination. Pre-disaster efforts focus on public education campaigns, community meetings, and distributing preparedness materials. Municipalities leverage social media updates, barangay announcements, seminars, monthly meetings, contingency plans, school involvement, go bags, and the active presence of barangay officials and youth council members. During the disaster phase, early warning systems, emergency alerts, and coordinated responses through barangay halls’ Emergency Operation Centers provided real-time communication. Post disaster communication emphasizes recovery efforts and transparency, utilizing two-way communication via social media, texts, and phone calls to address concerns and provide assistance. Best practices include providing timely and relevant information, utilizing multiple communication channels, clear messaging, community engagement, consistent messaging, and leveraging the internet for efficient dissemination. It also identifies gaps such as limited access to disaster information among certain populations, particularly senior citizens reliant on traditional media. Conclusion: Effective disaster communication processes and patterns of information consumption are vital for enhancing community preparedness, response, and recovery. The study underscores the importance of diverse communication channels, community engagement, and addressing gaps to build resilient communities capable of withstanding and recovering from disasters like the Taal Volcano eruption.