This systematic scoping review study of prescription drug promotion by influencers found that such promotion carried risks of inaccurate or misleading advice, often amplified through personal and emotionally resonant narratives in an environment with limited oversight and enforcement. Despite the small and fragmented evidence base, these findings highlight the urgent need for updated regulatory guidance, standardized and enforceable disclosure requirements, stronger platform accountability, and targeted digital literacy initiatives. Policymakers and researchers should act proactively to safeguard public health.
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Sascha Gell
Sneha Dave
Erin Willis
JAMA Network Open
Dartmouth College
University of Vienna
University of Colorado System
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Gell et al. (Mon,) studied this question.
www.synapsesocial.com/papers/69c37be2b34aaaeb1a67eae1 — DOI: https://doi.org/10.1001/jamanetworkopen.2026.2738