Revitalizing Stay-based Night Tourism to Increase the Relationship Population : A Case Study of Wanju-gun

Puntos clave

• The study aims to investigate perceptions of tourists and local residents regarding night tourism in Wanju-gun and propose strategies for its revitalization.
• Surveyed 220 tourists visiting night tourism sites in Wanju-gun between December 1 and December 19, 2024.
• Analyzed 213 valid responses using the Importance-Performance Analysis (IPA) technique.
• Focused on attractions such as Samnye Chimaek Festival and Oseong Hanok Village Festival.
• Identified key strategies for night tourism enhancement including visitor comfort and local resident friendliness.
• Emphasized the importance of sustainable relationships between tourists and local residents.
• Developed recommendations for diversifying night tourist attractions and improving accessibility.

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