The Influence Mechanism of Climate Narratives Framework on the Low-carbon Behaviors and Intentions of Ecological Migrants in China

Puntos clave

• The research aims to explore the influence of different climate narrative frameworks on the low-carbon behavioral intentions of ecological migrants in China.
• Conducted two experiments with 800 ecological migrants recruited in Qinghai Province.
• Applied a simple random assignment design to assess the impact of different narrative frameworks.
• Compared the effectiveness of action, scientific, political, and cultural climate narrative types.
• The action climate narrative framework significantly enhanced low-carbon behavioral intentions.
• The political climate narrative framework showed the least effectiveness.
• Cultural background did not significantly moderate the effects, while value perception had a partial moderating effect.