The research aims to understand how social media content affects consumer choices for sustainable hotels.
Analyzed social media channels used by potential travelers.
Investigated decision-making processes from search to booking.
Evaluated the role of marketing strategies in influencing hotel selection.
Social media significantly influences the decision-making process for hotel bookings.
Positive content about sustainability boosts consumer interest in eco-friendly hotels.
Marketing strategies on social media can enhance awareness of sustainable options.
Resumen
Sosyal medya ierikleri zellikle evrimii kanallar aktif kullanan potansiyel bir mterinin hangi otelde kalmalym sorusunu sormaya balad andan itibaren rezervasyonu onaylanana kadar uzanan