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March 29, 2026Public Health Nutrition0 citationsOpen Access

Prevalence, value, and food marketing methods of food-related sponsorship and contracts in Canadian recreation and sport facilities

RPRachel ProwseMWMelanie WarkenTTTrudy Tran

Key Points

  • The aim is to assess the prevalence and impact of food sponsorship in Canadian recreation and sport facilities.
  • Conducted a survey of Canadian recreation and sport facilities regarding food sponsorship and contracts.
  • Analyzed the types of marketing methods used, such as branded signage and product provisions.
  • Evaluated the potential impact on children’s exposure to food marketing.
  • Food sponsorship agreements are widespread in Canadian facilities.
  • Marketing methods often increase children's exposure to food advertising.
  • Increased monitoring of these sponsorships is necessary due to potential health implications.

Abstract

Food sponsorship and service agreements are prevalent in Canadian RSFs and include financial and in-kind contributions that may benefit facilities. However, the marketing leveraging methods used-such as branded signage and product provision-may also increase children's exposure to food marketing. Greater monitoring and evaluation of these marketing practices is needed, especially in the context of proposed national marketing restrictions.

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Cite This Study

Prowse et al. (2026) studied this question.

synapsesocial.com/papers/69c8c277de0f0f753b39cd1chttps://doi.org/10.1017/s1368980025101699
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