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March 29, 2026Social Responsibility Journal

The green mandate: Gen Z’s role in shaping corporate sustainability

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Authors

SCSonam ChawlaAGAmit Gupta

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Overview

Qualitative analysis explores Gen Z's corporate sustainability expectations, highlighting key motivators and constraints.

Key Points

  • The study aims to explore how urban Indian Gen Z constructs expectations for corporate environmental responsibility based on environmental degradation experiences.
  • Qualitative design using semi-structured interviews with 48 urban Gen Z participants aged 21-26.
  • Reflexive thematic analysis conducted with support from NVivo 14.
  • Frameworks such as stakeholder theory and the theory of planned behaviour were used for interpretation.
  • Participants expect authenticity and transparency in corporate environmental actions.
  • Moral responsibility and peer influence motivate sustainable behaviours.
  • Barriers to engagement include affordability and convenience.
  • Increased scrutiny of corporate claims by Gen Z is shaped by their social and digital environments.

Cite This Study

Chawla et al. (2026) studied this question.

synapsesocial.com/papers/69c8c28cde0f0f753b39cec5https://doi.org/10.1108/srj-07-2025-0752
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