This paper explores urban transport choices through the lens of behavioral economics, focusing on time-cost trade-offs, taxi demand elasticity, the attitude-behavior gap, and time poverty in congested cities. In addition to reviewing relevant literature, the study includes an exploratory survey of 27 respondents in Almaty, Kazakhstan. The paper examines how time, cost, convenience, and service quality influence transport decisions and discusses the implications for social equity and urban mobility policy.
Miras Mussin (2026) studied this question.