Applications of augmented reality in food packaging design: a mini review

The rapid advancement of digital intelligence has driven transformative changes in food packaging design through augmented reality (AR), which introduces new interactive modes. This study examines the impact of AR on the food packaging industry, focusing on consumer psychology and interactive experience design. By analyzing three paradigms of interactive design, it explores the mechanisms behind the shift from two-dimensional static engagement to immersive, three-dimensional experiences. Additionally, a theoretical framework is presented to illustrate how AR enhances consumer experiences through immersive information delivery, gamified interactions, and functional extensions, while critically assessing the strengths and limitations of current applications. This review ultimately provides valuable insights into the integration of emerging technologies in food packaging design, offering both theoretical contributions and practical guidance for industry innovation.