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April 1, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

Analysis On The Finfluencer Economy: Impact Of Finance Content Creators On Gen Z Investment Behavior.

ASAryansh Pratap SinghSCSakshi ChopraTKThadikamalla Deva Harsha Kumar

Key Points

  • This analysis aims to explore the role of finance content creators, known as finfluencers, in shaping the investment behaviors of Generation Z.
  • Qualitative assessment of finance content creators on social media platforms.
  • Analysis of Gen Z audience engagement with finance-related content.
  • Evaluation of changes in investment behavior among Gen Z users influenced by finfluencers.
  • Increased interest in investing among Gen Z following exposure to finfluencer content.
  • Higher engagement and interaction rates with finance-related posts on social media.
  • Notable shifts in investment choices among Gen Z, driven by finfluencer recommendations.

Abstract

UGC-CARE list, New UGC-CARE Reference List, UGC CARE Journals, ugc care list of journal, ugc care list, UGC Approved list, list of ugc approved journal, ugc approved journal,IJRAR - international Research Journal,IJRAR.ORG,Ijrar.org, International Journal of Research and Analytical Reviews (IJRAR) , UGC Approved journal, ugc approved,ugc, ugc certify, publish free of cost, free publication, UGC and ISSN Approved , International Peer Reviewed, Open Access Journal , e ISSN 2348 –1269, Print ISSN 2349-5138, ISSN: 2348 –1269, Impact Factor : 5.75 , E- journal, Low Cost INR 500, Free Publication

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Cite This Study

Singh et al. (2026) studied this question.

synapsesocial.com/papers/69ccb71716edfba7beb88f14https://doi.org/10.56975/ijrar.v13i1.330592
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