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April 3, 2026Tourism in Marine EnvironmentsOpen Access

Values, Beliefs and Pro-Conservation Dispositions in Marine Tourism: Comparing Marine Park and Whale Watching Visitors in Portugal

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Authors

JNJoão NevesJHJanneke den HollanderJCJoana Castro

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Overview

Compares pro-conservation attitudes in marine park and whale watching visitors, suggesting self-selection impacts cause significant differences.

Key Points

  • This research aims to evaluate how different marine tourism experiences influence visitors' conservation attitudes and behaviors.
  • Conducted a questionnaire-based pre-post unmatched design.
  • Involved 790 participants from a marine-themed zoological park and a whale-watching operator.
  • Analyzed mediation pathways using the Value-Belief-Norm framework.
  • Explored biocentrism and anthropocentrism as mediators of pro-conservation attitudes.
  • Whale watching visitors exhibited higher biocentric values than marine park visitors.
  • Biocentrism was the most significant mediator between tourism context and conservation outcome.
  • Anthropocentrism weakened the positive relationship between ocean vulnerability awareness and conservation intentions.
  • Self-selection may play a larger role than experiential differences in influencing conservation outcomes.

Cite This Study

Neves et al. (2026) studied this question.

synapsesocial.com/papers/69cf5cd15a333a821460a696https://doi.org/10.3727/216901926x17748555226651
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