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April 3, 2026SustainabilityOpen Access

Beyond Hedonic Disconfirmation: How Ethical Appraisal Stabilizes Platform-Mediated Sustainability Meanings in Heritage Food Tourism

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Authors

BBBradley S. BrennanDKDaniel P. KesslerYLYiheng Luo

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Overview

Explores how ethical appraisal influences satisfaction in sustainable food tourism across different cultures.

Key Points

  • The research aims to understand how ethical appraisal shapes satisfaction in platform-mediated food tourism despite sensory disconfirmation.
  • Analyzed 900 multilingual reviews of Korean Buddhist Temple Food
  • Examined 300 user-generated images related to food experiences
  • Conducted expert interviews with practitioners across three visitor markets
  • Utilized visual semiotic analysis and reflexive thematic analysis for data interpretation
  • Applied institutional triangulation in the assessment of findings
  • Sustainability meanings are mobile yet culturally dependent in food tourism
  • Western reviewers emphasize environmental narratives for satisfaction
  • Korean reviewers value trust and sincerity in their food experiences
  • Chinese reviewers focus on participation in moral economies for satisfaction stabilization

Cite This Study

Brennan et al. (2026) studied this question.

synapsesocial.com/papers/69cf5d055a333a821460a960https://doi.org/10.3390/su18073399
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