Sustainability in football is gaining increasing attention due to the global influence of the sport and its capacity to promote positive environmental and social change. Despite this potential, the academic literature on the adoption of sustainability practices within football remains limited. This study addresses the gap by analysing a single case: the football club Forest Green Rovers (FGR). The objective is to investigate the determinants and effects linked to the implementation of sustainable practices. The analysis reveals that the adoption of sustainable behaviours is influenced by the values of top management and by competitive motivations, such as the ambition to improve sporting performance and attract skilled players. The study also identifies several positive effects, including enhanced reputation, improved stakeholder engagement, financial benefits, and contributions to environmental and social well-being.
L'Abate et al. (Wed,) studied this question.