A study on consumer perception towards online customer reviews with reference to meesho

The Online customer reviews play a vital role in influencing consumers’ purchasing decisions in the digital marketplace. This study examines consumer perception towards online customer reviews with reference to Meesho. The objective of the study is to understand how reviews and ratings influence consumer trust and buying behaviour. The study is based on primary data collected through a structured questionnaire and secondary data from journals and websites. The findings reveal that most consumers read reviews before purchasing products, and positive reviews increase trust and encourage purchase decisions. The study concludes that online customer reviews significantly influence consumer perception and buying behaviour on the Meesho platform.